Helsana
Insurances
Company

Development process, design and documentation of promotional items and corresponding design system.

In 2023, Helsana Insurance Company aimed to unify customer experience across various touchpoints and to standardize the design and appearance of all promotional giveaways with a unique look, but distinguishing itself from the original Helsana Branding.

The key visual is the color gradient in various shades, represented as a dot or a geometric object corresponding to the promotional product. The color gradient can also be applied across the entire surface, depending on the specifics of the product being designed.

The project was carried out in an employment relationship. The tasks included researching market trends, designing unique promotional items, documenting design guidelines, and ensuring that all materials conform with the company's brand identity. In redesigning and improving the design production process of the promotional materials, we continued to emphasize brand consistency, effective communication and enhancing the brand awareness.