Every project is an opportunity to tell a unique story.

Our narrative tell stories of innovation, creativity and purpose.

Thanks to our network and diverse toolkit, which includes traditional graphic design, design thinking and agile methods as well as advanced generative AI, and we create customized solutions with the utmost care.

Who is pamplemousse?

Joy Berg - a Creative Strategist and Designer with over two decades of experience - has made her mark globally, leaving a creative imprint in Switzerland, France, Italy, and beyond. Renowned clients attest to her ability to blend creativity, innovation management, and project leadership.

  • As a Design Thinking Lecturer, Joy reinforces her commitment to creative methodologies. Her journey includes roles as an Art Director, contributing to comprehensive design systems, and as a Creative Director and Strategist, spearheading impactful rebranding campaigns. Joy excels in project management, design, and creative leadership across branding, UX/UI, and innovation management.

  • Joy is a firm believer in lifelong learning. Besides her degree in Visual Communication, Design Thinking and Future Leadership Trainings, she continues to stay ahead with various trainings and programs in innovation, design & creativity and generative AI.

  • Joy connects effortlessly with diverse audiences. She is fluent in five languages, including German, English, and French, . Inspired by artists such as Niki de Saint Phalle, Joy appreciates the vibrancy and whimsy of her artistic expression. Niki's bold use of colour and playful sculptures resonate with Joy's belief in creativity that defies convention, infusing joy and liberation into life.

J only a creative strategist and designer, but also a visual storyteller who combines creativity, strategy and technology into a tapestry of innovation and visual brilliance.

Joy also collaborates with distinguished peers to assess and honor the top projects across Switzerland, as part of the jury for the "Innovation" category at the Best of Swiss Web.

AI as one of the Creative
Partners in Design

In the dynamic world of design, the use of AI tools raises a key question: how can designers make the best use of these technologies? These AI generators are not just tools for the ideation phase; they are springboards for creativity.

The essence of a designer's mastery lies not in merely adopting AI-generated ideas, but in refining those ideas into unique artistic expressions. By bringing our own intuition to the table, designers transform AI suggestions into work that is characterized by personal authenticity, a process that demonstrates the powerful collaboration between human creativity and the innovative capabilities of AI. It is this synergy that drives design forward, combining the magic of AI with the irreplaceable value of human skill and practice.

And what people say

  • MEDARD MEIER

    Consultant for Communication
    and Business, Switzerland

    Pamplemousse represents creativity and professional precision. For our "Green Methanol" booklet, agency owner Joy Berg brought these qualities to life in the best way possible, making the collaboration both fun and effective.

  • LINDSEY PARTOS

    Strategy & Editorial Director
    Vivendi Brand Marketing - Paris, France

    Imaginative, professional and quick to respond to the evolution of the brief, it was a pleasure to work with pamplemousse. Joy and her agency really demonstrated their creative chops with our Gen Z & Entertainment report. Great job!

  • NOEMI ROM

    Senior Consultant Customer Experience
    Zühlke, Switzerland

    With pamplemousse I worked with an amazing facilitator. The human centred mindset is part of her DNA. She quickly grasps the customers needs and knows the process to create true customer value. It was a pleasure working with them.

  • NATALIE POMER

    Project Management & Development
    SBB, Switzerland

    With the creative workshop we generated innovative approaches and solutions for living forms as part of the development project study. Thank you very much for this great cooperation.

  • DR. MED. REGULA LEUPPI RÜEDI

    Gynecology and Obstetrics FMH
    Swtzerland

    With pamplemousse we focus on "Aging smart in the digital world". Together, in a co-working process we discover an unconventional, creative and innovative field of solutions.

  • NICOLE HASENMAILE

    Career, Leadership &
    Change Management Coach

    I had my eye-opener: with the right mindset and a just-try approach (almost) everything is possible. Strategy does not stick into the boss's box but in the heads of the employees. Thank you for the inspiring and mind-changing workshop!